The first-seconds impression
The customer forms an impression at the door: is the glass clear or covered in prints, is the floor shiny or dusty, does it smell acceptable or damp. That impression decides whether they enter, stay and come back, and they rarely tell you the reason if they leave.
In small shops, where the distance between door and goods is short, any dirt shows up more clearly than in large stores.
What customers notice first
- The shopfront glass and door
- The entrance floor
- The smell
- How tidy and clean the shelves are
- The checkout area
